Wal-Mart, Coca-Cola make donation to Children’s Rodeo

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The InterMountain Education Service District’s Children’s Rodeo has received a $1,129 joint donation from the Pendleton Wal-Mart store and Swire Coca-Cola. The funds will supplement what the Children’s Rodeo receives annually from its primary sponsor, the Pendleton Round-Up Association.

The funds stem from a conversation between Wal-Mart’s store manager, Shawna Nulf and Terri Spriet, the Pendleton Sales Center Manager for Swire Coca-Cola as the two were planning for the Pendleton Round-Up. Wal-Mart wanted to become more involved with supporting the Round-Up, and the conversation turned to the IMESD’s Children’s Rodeo. This annual event – held the Wednesday of Round-Up week – gives children with special needs from around Eastern Oregon the opportunity to participate in rodeo-related activities, such as horseback riding, roping a pretend steer and riding a pretend bull, assisted by a real cowboy.

Wal-Mart decided to allow Coca-Cola to set up Round-Up-themed displays in the store for a set period of time, and a percentage of what was sold off of those displays would be donated to the Children’s Rodeo in Wal-Mart’s name.

Nulf and Spriet presented the Children’s Rodeo organizing committee with a check during an employee meeting in late-October.

“We are so appreciative of Wal-Mart and Coca-Cola’s support of the Children’s Rodeo and the kids who participate,” said Karen Parker, Director of the Children’s Rodeo. “It means so much to us knowing how supportive our local businesses are of this wonderful event.”

Funds will likely be put towards celebrating the Children’s Rodeo’s 30th anniversary in 2014, with potentially a new event added to existing activities during the Children’s Rodeo.